Why Avatar Re-Released? Motive Behind It Explained In Detail

Avatar Re-Release
James Cameron's Avatar

Avengers managed to finally break the record that was held by Avatar. On Saturday, it finally crossed $2.7902 billion at the global box office. Avengers: Endgame has earned $853 million at the domestic box office, which makes it the second highest-grossing movie in North America only behind “Star Wars: The Force Awakens” ($936 million). The movie earned an astounding $1.9 billion. It earned $629 million in China, $144 million in the United Kingdom, $105 million in South Korea, $85 million in Brazil and $77 million in Mexico.

Ever since Disney bought “Avatar” from Fox for $71.3 billion, it means that Disney to home to seven of the top 10 highest-grossing films of all time. Avengers: Endgame has already set numerous box office records since its debut in April. The movie holds the title for biggest global opening weekend with $1.2 billion, best domestic launch with $357 million and strongest international bow with $866 million.

Avatar Re-release
Avatar (Disney)

Avatar Re-Release Reason

A lot of you might not know but, Avatar also had a second theatrical release back in 2010. It happened less than a year after the initial release of the movie. There is however a clear difference between the two. Avatar re-release wasn’t actually needed to take the title of the highest-grossing film of all time. The movie had already dethroned Titanic and it had become the first film to make over $2 billion at the box office. Avatar’s re-release came out eighth months after the theatrical debut and it was four months after the release of the movie on Blu-ray and DVD.

The Avatar re-release had nine minutes of new content with full CGI effects. James Cameron said that each minute cost around $1 million to create. The re-release of Avatar actually allowed people to enjoy the on the big screen once again with new content added to it. However, the re-release of the movie managed to earn just a total of $33.2 million.