What’s the latest announcement from ILLIT, and why is it receiving criticism?
The announcement of ILLIT appearing on Knowing Bros has gained widespread attention after a post titled “HYBE’s Daughter ILLIT Will Appear On Knowing Bros” went viral on May 16.
According to the post, ILLIT is set to appear on JTBC’s Knowing Bros in the episode airing on May 25.
The announcement has faced significant backlash, particularly for labeling ILLIT as “HYBE’s Daughter” in the headline, and for scheduling the group’s appearance on the show during the same week as NewJeans’ comeback, despite not actively promoting anything.
Netizens have pointed out that despite the highly anticipated album release by NewJeans during the same week, the group has only secured appearances on two YouTube shows, leading to criticism of the disparity in promotional efforts between ILLIT and NewJeans.
- The fact they are (sabotaging) NewJeans so blatantly is the reason they are garnering hate. HYBE loves to fight with fans.”
- “Wow, NewJeans is barely going on 2 YouTube shows, lol.”
- “Doesn’t HYBE know that this will only bring more hate? What are they doing? ILLIT isn’t even promoting right now, lol. I don’t want to see them anymore.”
- “On the same week that NewJeans is coming back, lol.”
- “HYBE promoting ILLIT right now is not good for the group. The company is using ILLIT as a bullet shield. How disgusting.”
- “Wow, looking forward to the subtitle edits (sarcasm).”
- “HYBE loves to use the title ‘Youngest Daughter’ lol. Yeah, go ahead and be HYBE’s youngest daughter, lol.”
It’s exciting that NewJeans is gearing up for their highly anticipated comeback on May 24! Fans must be eagerly awaiting their new release.
