Jennie of BLACKPINK is gearing up to reveal ‘Jentle Salon,’ her latest collaboration with Gentle Monster, on May 1 at 11 AM KST.
The dynamic duo introduces a collaborative collection that goes beyond traditional eyewear, boasting amazing charm designs that inspire individual style expression.
Immerse yourself in Jennie’s artistic vision with exclusive pop-ups across 13 global cities and a whimsical campaign showcasing customizable frames.
This collaboration showcases an array of eyewear, featuring 8 distinct designs and 11 charms for versatile accessorizing, all adorned with eye-catching motifs to ignite diverse fashion statements.
The ‘Jentle Salon’ collection boasts eight distinct frame silhouettes, incorporating innovative features like temples designed for detachable charms and hair-sliding temples resembling barrettes.
Explore a selection of 11 charms that elegantly interpret Jennie’s personal favorites, from capybaras to clouds, available at Gentle Monster’s official online and retail outlets.
Directed by Yuann, the ‘Jentle Salon’ campaign video captures Jennie’s artistic evolution and showcases the collection’s creative design elements.
Petra Collins’ campaign images evoke a nostalgic charm, inviting viewers into the dreamy world of ‘Jentle Salon’ through an analog lens.
Gentle Monster’s reinterpretation of nostalgic stuffed animals, particularly mythical unicorns, embodies Jennie’s dreams in fantastical objects, adding a touch of whimsy to the collection.
