Jennifer Aniston’s hair care brand, LolaVie, has steadily introduced a range of products that have garnered cult status individually.
The Glossing Detangler, with over 1,700 positive reviews, stands out for its delightful scent and effortless detangling properties, making post-shower brushing a breeze even for the most stubborn knots.
Another standout is the Perfecting Leave-In, a personal favorite of Aniston’s, praised for its hydrating, frizz-fighting, and gloss-enhancing effects.
Aniston’s decision to launch with a single product, the detangler, reflects LolaVie’s overarching ethos of simplicity. The brand avoids overwhelming consumers with a multitude of options, focusing instead on offering purposeful products.
This principle extends to their latest release, the Sculpting Paste, which joins the catalog with a clear and defined purpose.
“We’ve been working on this for more than a year,” Aniston tells in an exclusive interview.
“It’s the final step in the hair routine — the last product you should use before you’re heading out the door. The period at the end of the sentence, if you will.”
Meant to sculpt and style, the medium-hold paste was dreamed up by Aniston and her longtime hair stylist Chris McMillan.
“Before, Chris and I would combine a sculpting paste from some wonderful other company and then mix it with a serum from another wonderful company — because the paste was too thick and sticky, and the serum was too soft and gooey,” she explains.
“But when mixed together, they were the perfect combination, and that’s exactly what we formulated the Sculpting Paste to be.”
Great for taming flyaways and baby hairs — Aniston swears by it for a “post-workout zhush” — the Sculpting Paste can be used on blow-dried, air-dried or damp hair, and gently molds and holds, while creating texture.
“It’s really lightweight and a little goes a long way,” says Aniston.
“It’s going to give you that piece-y, textured look. Or when your hair is up in a bun, or slicked back in any kind of an updo, it’s great for fine-tuning flyaways around the front of the face.”
Aniston reveals that LolaVie has additional hair care products in development, adhering to the brand’s “fewer, better” philosophy.
She underscores their commitment to excellence, emphasizing the importance of perfecting every aspect of a product before its launch.
This meticulous approach ensures that each offering meets the highest standards of quality, from formulation to packaging and scent, reflecting LolaVie’s dedication to delivering exceptional experiences to consumers without compromising on excellence.
