Stray Kids’ Lee Know has reached a significant milestone in his career as he has been officially announced as the new global brand ambassador for the prestigious Italian luxury fashion house Gucci.
Known for his strong fashion presence, Lee Know has been showcasing Gucci’s distinctive looks at various official events and photoshoots for quite some time, further strengthening his relationship with the brand.
His participation in the Gucci 2025 Cruise fashion show in London last year highlighted his role as a prominent figure in the fashion world even before this formal ambassador announcement.

Gucci expressed great enthusiasm about this new partnership, emphasizing that Lee Know’s unique energy, artistic talent, and individuality will bring fresh inspiration to the brand’s vision.
Reflecting on this honor, Lee Know shared his excitement and respect for Gucci’s legacy, describing the brand as one that beautifully bridges the past and present through its rich heritage combined with contemporary creativity. He feels privileged to be part of Gucci’s visionary journey as it continues to evolve.
As the global ambassador, Lee Know is expected to participate in various upcoming projects with Gucci, promising an exciting collaboration that fans and fashion enthusiasts alike will eagerly follow.
The official announcement included stunning photos of Lee Know representing Gucci, capturing his charismatic and stylish essence.
This partnership not only reinforces Lee Know’s status as a fashion icon but also marks a notable chapter for Gucci as it embraces new global talents to influence and inspire the brand’s future.
Fans and fashion lovers will surely be watching closely as Lee Know takes on this influential role and continues to elevate both his career and Gucci’s global presence.

