Coffee aficionados in select U.S. cities are in for a treat as the popular coffee chain Starbucks launches its latest beverage line, Oleato. The launch is scheduled for Thursday, March 23, with the drinks being made available at specific locations in Chicago, Seattle, and New York, including the Reserve Roasteries.
Starting March 27, customers in Los Angeles and Seattle will also be able to try out the new beverages. With plans to expand the range nationwide in the coming weeks, Starbucks aims to give its loyal customers a unique coffee experience.
Oleato is expected to be a hit among Starbucks’ regular patrons, who have come to expect high-quality coffee drinks from the brand. This new beverage line is no exception, featuring handcrafted drinks made with premium ingredients. The launch of Oleato will mark another milestone for Starbucks as it continues to innovate and provide customers with the best coffee experience possible. Coffee enthusiasts nationwide will no doubt be eagerly awaiting the rollout of this exciting new range.
Starbucks has added some exciting new options to its menu lineup that are sure to please coffee aficionados. The coffee giant has introduced a range of beverages featuring Oleato, a premium olive oil from Italy, that will tantalize your taste buds and leave you craving for more.
The lineup includes three delicious drinks: the Oleato Caffè Latte, the Oleato Golden Foam Cold Brew, and the Oleato Iced Shaken Espresso, all priced between $6.45 and $6.75. However, prices at Reserve locations may vary slightly.
In addition to these drinks, Starbucks Reserve locations will offer two exclusive Oleato-infused beverages: the olive oil-infused iced cortado and an espresso martini topped with golden foam, which are sure to be hit among coffee lovers. For those who want to explore the flavors of Oleato in greater depth, Starbucks is offering an Oleato Tasting Experience at its roasteries, with prices ranging from $50 to $60.
Starbucks is offering customers the chance to personalize their drinks with a range of add-ons, such as cold foam, alternative milk, or syrups. And it seems that more and more people are taking advantage of this option, with modifier sales up 28% in U.S. company-operated stores in the last quarter.
But that’s not all. Customers can also add some extra flavor to their drinks with an additional press of one tablespoon of Partanna extra virgin olive oil for just $1.00. And for those who want something a bit more indulgent, the golden foam—a blend of sweet cream and olive oil—is available for $2.00.
These drink add-ons have become a sales driver for companies, as more and more customers look to make their drinks unique and tailored to their preferences. So, whether you want a little extra kick of flavor or a creamy, luxurious foam, Starbucks has got you covered.
Starbucks to Introduce an Olive Oil-Infused Drink
Starbucks, the renowned coffee chain, is banking on its exclusive partnership with Partanna, a family-run olive oil producer based in Sicily, to create a unique customer experience. According to Rachel Ruggeri, the CFO of Starbucks, the company strives to offer its customers a reason to visit its stores that cannot be replicated at home or any other coffee chain.
In an interview with Yahoo Finance, Ruggeri emphasized the importance of innovation in providing customers with exceptional products. Our collaboration with Partanna has generated a great deal of excitement around the world. Comparable to their most successful offerings, such as the pumpkin spice latte and the introduction of cold foam, said Brady Brewer, the CMO of Starbucks.
The company’s decision to use exclusively sourced olive oil from Partanna reflects the company’s commitment to providing high-quality, unique products to its customers. With this innovative approach, Starbucks aims to maintain its position as a leader in the coffee industry. Offering customers an unparalleled experience.
However, one analyst is skeptical that olive oil-infused coffee will become a habit for customers. Andrew Charles of Cowen wrote in a note to investors that while the beverage is distinctive, the market for it will likely be niche and will not result in any significant sales lift.
Despite the skepticism, Starbucks CEO Kevin Johnson and CCO Rosalind Brewer are confident in the product’s potential. Brewer called the discovery of the line “serendipitous” and noted that the company was eager to get the U.S. launch underway before another company beat them to it.