The Paris Olympics isn’t the sole massive sporting event arriving in Europe this summer. From August through October, the 37th Annual America’s Cup will dominate Barcelona, offering tourism prospects across Catalonia.
The entire region has readied itself for a surge in tourism, explains a spokesperson for the event.
“We’ve upgraded waterfront infrastructure to ensure spectators can fully relish the regatta, while also bolstering security measures.”
Additionally, there’s been close collaboration with local businesses to ensure visitors have access to accommodations, dining, and entertainment.
Barcelona and Catalonia tourism officials are working hand in hand with event organizers to manage logistics and promote the event through marketing campaigns.
“Visitors can expect a lively atmosphere throughout the city, with special events, concerts, exhibitions, and festivities celebrating the America’s Cup,” said Mateo Asensio, head of promotions at Barcelona Turisme.
“They can also explore Barcelona’s iconic landmarks, museums, beaches, parks, and culinary scene, making the most of their visit beyond the sailing action.“
About The America’s Cup
This marks the Louis Vuitton 37th Annual America’s Cup, renowned as the oldest trophy in international sports, tracing its origins back to 1851.
The 2024 regatta sees defending champion Team New Zealand competing against five formidable teams: Great Britain, Switzerland, Italy, France, and the United States.
Commencing on Aug. 22, the events unfold through Oct. 27. Alongside, a Youth’s Cup will take place over several days in September, followed by a Women’s Cup in October. Coca-Cola, Omega, Emirates, and other global sponsors support the America’s Cup.
An Opportunity for all of Catalonia
This marks the inaugural year for Barcelona as the host of the America’s Cup.
While the event takes place in the capital city, Catalonia as a whole is embracing the occasion to allure tourists.
Dignitaries from the region convened in New York City in April to showcase the event to travel professionals, unanimously acknowledging its significance for their area.
“There’s ample opportunity to explore the diverse activities in Barcelona and throughout Catalonia,” stated Patrick Torrent, executive director of the Catalan Tourism Board.
He emphasized the region’s focus on enhancing the quality rather than quantity of tourism, along with its dedication to responsible tourism through its blue economy initiatives.
Torrent also highlighted the Grand Tour of Catalonia, a post-Covid initiative by the tourism board aimed at encouraging visitors to explore not just Barcelona but the entirety of Catalonia.
The region boasts 14 natural and one natural parks, 16 ski and mountain resorts, 11 UNESCO World Heritage sites, and much more.
The Cultural Regatta
Tourism officials have dubbed the exciting events coinciding with the America’s Cup as “The Cultural Regatta.”
These include a diverse range of live performances and an art installation at the Race Village, classical music sessions on the beach, and the Barcelona 2024 America’s Cup Ceremony at Bogatell Beach on Oct. 10, marking one of the most significant days of the competition.
Barcelona has revitalized its Port Olímpic to serve as a central hub for activities during the America’s Cup.
The revamped space will feature a stage for performances, facilities for charging electric boats, and a Municipal Sailing Centre aimed at promoting nautical sports.
The city will also host numerous food festivals and markets, along with an array of cultural events at libraries and museums over the coming months.
For those eager to delve into Barcelona’s maritime history and immerse themselves in its culture, there could be no better time.
Additional information can be found through the Barcelona City Council and Barcelona Best Experiences.
